Named the "Best Place to Retire" by Southern Living & Forbes

San Marcos, Texas is located on heavily-traveled I-35, a major north/south thoroughfare through Texas Hill Country. Tanger Outlets San Marcos destination is ranked the 3rd largest tourist attraction in the state, with more than 10 million visitors frequenting the outlets annually.
Named the

Demographics

0-10 miles 0-30 miles 0-45 miles 0-60 miles
Population 113,533 1,066,985 3,310,705 4,750,651
Households 41,680 384,930 1,254,371 1,741,277
Families 22,217 265,470 779,191 1,140,473
Median Age 28.2 36.0 35.3 35.0
Average Household Income $69,827 $97,396 $94,076 $94,113

5th fastest-growing college town in the U.S.

More than 1,200 SF

More than 1,200 SF

of park acreage

The infusion of cultures & lifestyles

The infusion of cultures & lifestyles

in San Marcos brings a surprising range of flavors to the table

40.2% population growth

40.2% population growth

since 2000, within a 50-mile radius

2nd best river for tubing

2nd best river for tubing

San Marcos River (USA Today)

Home to 4th largest university

Home to 4th largest university

in the state, Texas State University

Top 7 college towns

Top 7 college towns

to visit (Architectural Digest)

Short drive from Austin, TX—population of 950,807

Top Area Employers

40.2 miles from Tanger Outlets
20000 Employees

53.4 miles from Tanger Outlets
14000 Employees

47.6 miles from Tanger Outlets
11991 Employees

Tanger Outlets San Marcos Top Area Employers

Local MSAs are among the top 10 metro areas in the nation