MYRTLE BEACH - HWY 17
South Carolina
MYRTLE BEACH - HWY 17
South Carolina
OVERVIEW
Myrtle Beach, South Carolina features 60 miles of beautiful coastline and attracts over 20 million visitors annually. The Grand Strand area is a paradise for beach goers, but also offers exceptional dining, golfing, live entertainment and of course great outlet shopping, right in the heart of the area attractions.
CENTER FACTS
  • 10835 Kings Road
    Myrtle Beach, SC 29572
  • 403,425 S.F.
    Gross Leasable Area
  • 913,478
    Population (60 miles)
  • Hwy 17 - 56,400
    US 22 @ Hwy 17 - 28,600
    Kings Road - 9,400
    Daily Traffic Count
  • 467,292 - Myrtle Beach-Conway-North Myrtle Beach, SC-NC
    MSA Population
  • Wilmington, NC (56 miles) Charleston, SC (95 miles) Columbia, SC (130 miles)
    Major Cities
GALLERY
LOCATION
SITE PLAN
OUTPARCELS
AERIALS
MARKET SNAPSHOT
  • Myrtle Beach is a popular destination for beach and golf tourists of 15 million annual visitors and a popular relocation destination.  Tourism plays a major role in the economy, creating over $6.3 billion in spending in Horry and Georgetown counties.
  • The Grand Strand, the 60-mile stretch of land between Little River and Georgetown, the Myrtle Beach market, is strategically located in the northeastern corner of the Palmetto State between the port cities of Charleston, SC and Wilmington, NC and halfway between New York and Miami.
  • Myrtle Beach has over 94,000 hotel rooms and accommodates meetings as large as 5,000 attendees every year. New sports facilities recently opened in North Myrtle Beach attracting over 20,000 sports tourists in its first year of operations. 
  • Myrtle Beach is known as the “Golf Capital of the World” with over 100 world-class golf courses, making it the best golfing destination in the country.
  • The Myrtle Beach Metropolitan Statistical Area (MSA)  is consistently considered one of the fastest growing communities in the US, with 67.5% population growth from 2000 to 2010.  With the 35-54 age group growing by 27% during that time frame largely due to a very attractive low cost of living with great amenities for all age groups.
  • In 2013, the Myrtle Beach area garnered prestigious awards and designations ranging from the "World's Best Beach" by Yahoo! Travel, one of the best family vacation spots by Flipkey and Trip Advisor, "Overall Value for Money Destination" and seven of the "Top 100 Public Golf Courses in America" by Golf Digest.
DEMOGRAPHICS (0-60 MILES)
913,478
Population
376,588
Households
242,700
Families
43.1
Median Age
$63,334
Avg Household Income
shopper profile Myrtle Beach - Hwy 17 Portfolio Benchmark

Females 75% 75%

Average Age 49.8 46

Average Household Income $91,673 $91,837

Race-Caucasian 83% 71%

Race-Hispanic or Latino 2% 5%

Race - African American 4% 7%

Race - Asian 3% 7%

Marital Status- married 75% 73%

Local Resident Shoppers 25% 58%

Tourist (self-defined) 64% 42%

general shopping patterns Myrtle Beach - Hwy 17 Portfolio Benchmark

Shopping Frequency (trips per yr) 6.4 8.2

Percentage of First Time Visitors 16% 17%

Avg # of Stores Visited 11.3 8.7

Avg # of Stores Purchased In 4.6 4

% of shoppers making a purchase 97% 95%

Length of Shopping Visit 136 minutes 129 minutes

Average Size of Shopping Party 4.6 3.1

Average Shopping Expenditure $280 $243

Average Perceived Savings 40% 36%

Additional demographic information
and statistics are available in the leasing packet.
Additional demographic
information and statistics are
available in the leasing packet.