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Hilton Head, South Carolina welcomes 2.7 million visitors annually, seeking golf, tennis, beaches and exceptional outlet shopping. Average length of stay is 6 nights. Hilton Head Island is the most prestigious resort town in South Carolina and is home to two Tanger Outlet Centers.
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  • 1414 Fording Island Rd.
    Bluffton, SC 29910
  • 388,234 S.F.
    Gross Leasable Area
  • 924,603
    Population (60 miles)
  • Highway 278 - 37,300
    Bluffton Parkway - 21,700
    Daily Traffic Count
  • 218,205 - Hilton Head Island-Bluffton-Beaufort, SC
    MSA Population
  • Savannah, GA (25 miles)
    Charleston, SC (64 miles)
    Major Cities
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  • Hilton Head Island is a popular vacation destination hosting 2.5 million visitors each year. Beaufort and the northern county sea islands receive nearly 2 million annual visitors. The island encompasses 42 square miles of semi-tropical landscape and provides over 50 miles of public pathways and nature trails. 
  • Hilton Head Island and Bluffton have over 4,400 hotel rooms and 6,000 home and villa rentals. 
  • The area offers 32 golf courses open to public play. The RBC Heritage Golf Tournament brings over 100,000 fans to Hilton Head annually in April. The tournament earns $80 million in revenue each year.
  • Over the past decade, Hilton Head Island’s local population has increased 32% making it the fourth-fastest growing population among metropolitan areas along the East Coast.
  • The Hilton Head Island-Bluffton-Beaufort Metropolitan Statistical Area has a strong military presence and is home to Marine Corps Recruit Depot Parris Island, Marine Corps Air Station Beaufort and Naval Hospital Beaufort.
Demographics Demographics
Median Age
Average Household Income
shopper profile Center Benchmark
Females 69% 75%
Average Age 50.1 46
Average Household Income $100,399 $91,837
Race-Caucasian 78% 71%
Race-Hispanic or Latino 2% 5%
Race - African American 9% 7%
Race - Asian 3% 7%
Marital Status- married 74% 73%
Local Resident Shoppers 47% 58%
Tourist (self-defined) 45% 42%
general shopping patterns Center Benchmark
Shopping Frequency (trips per yr) 9.9 8.2
Percentage of First Time Visitors 21% 17%
Avg # of Stores Visited 9.0 8.7
Avg # of Stores Purchased In 4.1 4
% of shoppers making a purchase 97% 95%
Length of Shopping Visit 124 minutes 129 minutes
Average Size of Shopping Party 2.8 3.1
Average Shopping Expenditure $246 $243
Average Perceived Savings 35% 36%
Additional demographic information
and statistics are available in the leasing packet.
Additional demographic
information and statistics are
available in the leasing packet.