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Hilton Head, South Carolina welcomes 2.7 million visitors annually, seeking golf, tennis, beaches and exceptional outlet shopping. Average length of stay is 6 nights. Hilton Head Island is the most prestigious resort town in South Carolina and is home to two Tanger Outlet Centers.
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  • 1414 Fording Island Rd.
    Bluffton, SC 29910
  • 388,234 S.F.
    Gross Leasable Area
  • 924,603
    Population (60 miles)
  • Highway 278 - 37,300
    Bluffton Parkway - 21,700
    Daily Traffic Count
  • 218,205 - Hilton Head Island-Bluffton-Beaufort, SC
    MSA Population
  • Savannah, GA (25 miles)
    Charleston, SC (64 miles)
    Major Cities
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  • Hilton Head Island is a popular vacation destination hosting 2.5 million visitors each year. Beaufort and the northern county sea islands receive nearly 2 million annual visitors. The island encompasses 42 square miles of semi-tropical landscape and provides over 50 miles of public pathways and nature trails. 
  • Hilton Head Island and Bluffton have over 4,400 hotel rooms and 6,000 home and villa rentals. 
  • The area offers 32 golf courses open to public play. The RBC Heritage Golf Tournament brings over 100,000 fans to Hilton Head annually in April. The tournament earns $80 million in revenue each year.
  • Over the past decade, Hilton Head Island’s local population has increased 32% making it the fourth-fastest growing population among metropolitan areas along the East Coast.
  • The Hilton Head Island-Bluffton-Beaufort Metropolitan Statistical Area has a strong military presence and is home to Marine Corps Recruit Depot Parris Island, Marine Corps Air Station Beaufort and Naval Hospital Beaufort.
DEMOGRAPHICS (0-60 MILES)
Demographics Demographics
924,603
Population
353,871
Households
234,376
Families
37.0
Median Age
$77,555
Average Household Income
shopper profile Center Benchmark
Females 69% 75%
Average Age 50.1 46
Average Household Income $100,399 $91,837
Race-Caucasian 78% 71%
Race-Hispanic or Latino 2% 5%
Race - African American 9% 7%
Race - Asian 3% 7%
Marital Status- married 74% 73%
Local Resident Shoppers 47% 58%
Tourist (self-defined) 45% 42%
general shopping patterns Center Benchmark
Shopping Frequency (trips per yr) 9.9 8.2
Percentage of First Time Visitors 21% 17%
Avg # of Stores Visited 9.0 8.7
Avg # of Stores Purchased In 4.1 4
% of shoppers making a purchase 97% 95%
Length of Shopping Visit 124 minutes 129 minutes
Average Size of Shopping Party 2.8 3.1
Average Shopping Expenditure $246 $243
Average Perceived Savings 35% 36%
Additional demographic information
and statistics are available in the leasing packet.
Additional demographic
information and statistics are
available in the leasing packet.