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Branson, Missouri is located in the heart of Ozark Mountain country. Branson's central location offers efficient access for customers from across the country, making it the #6 most visited city in the United States. Tanger Outlets, Branson is located off Highway 76, known as "The Strip" or as 76 Country Music Boulevard.
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  • 300 Tanger Boulevard
    Branson, MO 65616
  • 329,861 S.F.
    Gross Leasable Area
  • 1,086,887
    Population (60 miles)
  • Highway 76 - 16,434
    Highway 65 - 39,373
    Daily Traffic Count
  • 87,515 - Branson, MO mSA
    MSA Population
  • Springfield, MO (40 miles)
    Major Cities
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  • Branson is a year-round family destination within a day’s drive of 33% of nation’s households, ranking in the Top 25 U.S. Travel Destinations by Trip Advisor. Tourism is the Branson/Lakes Area's chief industry, generating an estimated $3.1 billion in economic activity.
  • 72% of all visitors to the destination include shopping as a trip activity.
  • Branson serves as the job, service, and shopping center for a 2-county area with 80,000 year round residents.
  • The area sees over 7 million visitors annually, maintaining over 180 hotels with 16,000 rooms and 100 live performance theaters that can hold 61K people each night.
  • According to the State of Missouri Retail Trade Analysis, Branson/Taney County has the highest relative draw of any county in Missouri.
Demographics Demographics
Median Age
Average Household Income
shopper profile Center Benchmark
Females 73% 75%
Average Age 53.0 46
Average Household Income $83,939 $91,837
Race-Caucasian 85% 71%
Race-Hispanic or Latino 2% 5%
Race - African American 3% 7%
Race - Asian 3% 7%
Marital Status- married 81% 73%
Local Resident Shoppers 20% 58%
Tourist (self-defined) 71% 42%
general shopping patterns Center Benchmark
Shopping Frequency (trips per yr) 4.5 8.2
Percentage of First Time Visitors 14% 17%
Avg # of Stores Visited 10.4 8.7
Avg # of Stores Purchased In 4.6 4
% of shoppers making a purchase 95% 95%
Length of Shopping Visit 151 minutes 129 minutes
Average Size of Shopping Party 4.0 3.1
Average Shopping Expenditure $274 $243
Average Perceived Savings 38% 36%
Additional demographic information
and statistics are available in the leasing packet.
Additional demographic
information and statistics are
available in the leasing packet.