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Branson, Missouri is located in the heart of Ozark Mountain country. Branson's central location offers efficient access for customers from across the country, making it the #6 most visited city in the United States. Tanger Outlets, Branson is located off Highway 76, known as "The Strip" or as 76 Country Music Boulevard.
CENTER FACTS Center Facts Border Overview Mobile Border
  • 300 Tanger Boulevard
    Branson, MO 65616
  • 329,861 S.F.
    Gross Leasable Area
  • 1,086,887
    Population (60 miles)
  • Highway 76 - 16,434
    Highway 65 - 39,373
    Daily Traffic Count
  • 87,515 - Branson, MO mSA
    MSA Population
  • Springfield, MO (40 miles)
    Major Cities
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  • Branson is a year-round family destination within a day’s drive of 33% of nation’s households, ranking in the Top 25 U.S. Travel Destinations by Trip Advisor. Tourism is the Branson/Lakes Area's chief industry, generating an estimated $3.1 billion in economic activity.
  • 72% of all visitors to the destination include shopping as a trip activity.
  • Branson serves as the job, service, and shopping center for a 2-county area with 80,000 year round residents.
  • The area sees over 7 million visitors annually, maintaining over 180 hotels with 16,000 rooms and 100 live performance theaters that can hold 61K people each night.
  • According to the State of Missouri Retail Trade Analysis, Branson/Taney County has the highest relative draw of any county in Missouri.
DEMOGRAPHICS (0-60 MILES)
Demographics Demographics
1,086,887
Population
425,935
Households
285,391
Families
39.1
Median Age
$68,495
Average Household Income
shopper profile Center Benchmark
Females 73% 75%
Average Age 53.0 46
Average Household Income $83,939 $91,837
Race-Caucasian 85% 71%
Race-Hispanic or Latino 2% 5%
Race - African American 3% 7%
Race - Asian 3% 7%
Marital Status- married 81% 73%
Local Resident Shoppers 20% 58%
Tourist (self-defined) 71% 42%
general shopping patterns Center Benchmark
Shopping Frequency (trips per yr) 4.5 8.2
Percentage of First Time Visitors 14% 17%
Avg # of Stores Visited 10.4 8.7
Avg # of Stores Purchased In 4.6 4
% of shoppers making a purchase 95% 95%
Length of Shopping Visit 151 minutes 129 minutes
Average Size of Shopping Party 4.0 3.1
Average Shopping Expenditure $274 $243
Average Perceived Savings 38% 36%
Additional demographic information
and statistics are available in the leasing packet.
Additional demographic
information and statistics are
available in the leasing packet.