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This site offers first-in-class amenities and an upscale, contemporary design. It is a premiere shopping destination in Volusia County for residents within 50 miles of the center and tourists visiting Daytona's iconic beaches.
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  • 1100 Cornerstone Blvd.
    Daytona Beach, FL 32117
  • 351,721 S.F.
    Gross Leasable Area
  • 3,232,864
    Population (60 miles)
  • I-95 - 78,500
    LPGA Blvd. - 19,600
    Daily Traffic Count
  • 648,188 - Deltona-Daytona Beach-Ormond Beach, FL
    MSA Population
  • Orlando, FL (50 miles)
    St. Augustine, FL (78 miles)
    Jacksonville, FL (83 miles)
    Gainesville, FL (80 miles)
    Major Cities
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  • Hard Rock recently announced plans to develop a 250 room Hard Rock Resort with 100 condominium units, 28,000-sf of meeting space and a Hard Rock Cafe. 
  • Over 12,000 guest rooms throughout the Daytona Beach area. 
  • The Daytona Beach area consists of seven towns and cities including Ormond Beach, Daytona Beach, Daytona Beach Shores, Ponce Inlet, Port Orange, South Daytona and Holly Hill. 
  • Daytona Speedway is active 300 days per year and generates nearly $1.9 billion annually. Eight million visitors flock to this famed sports attraction annually. 
  • There are over 20 golf courses within a 25-mile radius. Daytona is home to the Ladies Professional Golf Association and is best known for running the LPGA Tour. Daytona is also home to the United States Tennis Association Florida division. 
Demographics Demographics
Median Age
Average Household Income
shopper profile Center Benchmark
Females 79% 75%
Average Age 48.6 46
Average Household Income $81,297 $91,837
Race-Caucasian 78% 71%
Race-Hispanic or Latino 6% 5%
Race - African American 7% 7%
Race - Asian 3% 7%
Marital Status- married 70% 73%
Local Resident Shoppers 68% 58%
Tourist (self-defined) 21% 42%
general shopping patterns Center Benchmark
Shopping Frequency (trips per yr) 5.8 8.2
Percentage of First Time Visitors 36% 17%
Avg # of Stores Visited 7.7 8.7
Avg # of Stores Purchased In 3.3 4
% of shoppers making a purchase 94% 95%
Length of Shopping Visit 114 minutes 129 minutes
Average Size of Shopping Party 2.7 3.1
Average Shopping Expenditure $166 $243
Average Perceived Savings 33% 36%
Additional demographic information
and statistics are available in the leasing packet.
Additional demographic
information and statistics are
available in the leasing packet.