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Blowing Rock, North Carolina is a resort village nestled in the northwestern mountains, just minutes from the Blue Ridge Parkway. From ski resorts to championship golf, canoeing to whitewater rafting, hiking and fishing, Blowing Rock attracts tourists from throughout the southeast.
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  • 278 Shoppes on the Parkway Road
    Blowing Rock, NC 28605
  • 104,009 S.F.
    Gross Leasable Area
  • 1,702,451
    Population (60 miles)
  • Hwy 321, south of Parkway - 16,500
    Daily Traffic Count
  • 55,423 - Boone, NC mSA
    MSA Population
  • Boone, NC (5 miles)
    Asheville, NC (62 miles)
    Charlotte, NC (78 miles)
    Winston-Salem NC (80 mi)
    Major Cities
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  • The Blowing Rock Charity Horse Show is the country’s oldest continuously running show of its kind hosting thousands of visitors each year. Other major area events include Grandfather Mountain's Highland games and the Blue Ridge Wine and Food Festival.
  • Blowing Rock is nestled in the northwestern mountains of North Carolina and is conviently located to the famous Blue Ridge Parkway. 15 million cars travel along this wild and scenic stretch of road each year.
  • The area maintains a lower unemployment rate than other southeast cities and its economy is based mostly on retail and tourism revenue. In recent years, tourism revenue is $150 million a year for Blowing Rock and surrounding areas.
  • Appalachian State University is the largest employer in the area and enrolls about 17,000 students.
Demographics Demographics
Median Age
Average Household Income
shopper profile Center Benchmark
Females 71% 75%
Average Age 55.0 46
Average Household Income $78,333 $91,837
Race-Caucasian 84% 71%
Race-Hispanic or Latino 1% 5%
Race - African American 3% 7%
Race - Asian 2% 7%
Marital Status- married 71% 73%
Local Resident Shoppers 34% 58%
Tourist (self-defined) 46% 42%
general shopping patterns Center Benchmark
Shopping Frequency (trips per yr) 5.0 8.2
Percentage of First Time Visitors 23% 17%
Avg # of Stores Visited 7.2 8.7
Avg # of Stores Purchased In 3.5 4
% of shoppers making a purchase 91% 95%
Length of Shopping Visit 113 minutes 129 minutes
Average Size of Shopping Party 2.8 3.1
Average Shopping Expenditure $134 $243
Average Perceived Savings 34% 36%
Additional demographic information
and statistics are available in the leasing packet.
Additional demographic
information and statistics are
available in the leasing packet.