A STORIED
HISTORY
ABOUT TANGER     

NEARLY

40 YEARS IN THE MAKING

Tanger has established a reputation with retailers for maintaining vibrant centers curated with a mix of the most sought-after brands, and continually evolving the visitor experience to drive foot traffic. Just as importantly, the Tanger brand resonates with visitors that flock to our centers more than 180 million times each year and have come to expect the Best Brands, Best Price and Best Experience®.

STEVEN B. TANGER - Chief Executive Officer In 1981, Stanley K. Tanger built the country’s first outlet shopping center in Burlington, North Carolina. Joined by his son, Steven B. Tanger, the duo grew their new business to 13 outlet centers by 1992. In 1993, Tanger became the first outlet center developer to be publicly traded on the New York Stock Exchange as a Real Estate Investment Trust.

We are committed to bringing our shoppers the ultimate shopping experience every day.

At Tanger Outlets, we are focused on making our retail partners successful, year after year and focusing on our customers is our main priority. Each shopper visit is important to our success, and we want to deliver the right products, the best brand name and designer stores, and superior properties each and every day.

We want to always gain the loyalty of our shoppers and introduce new generations to the Tanger Outlets experience— creating a place where happiness happens.

NEARLY

40 YEARS IN THE MAKING

Tanger has established a reputation with retailers for maintaining vibrant centers curated with a mix of the most sought-after brands, and continually evolving the visitor experience to drive foot traffic. Just as importantly, the Tanger brand resonates with visitors that flock to our centers more than 180 million times each year and have come to expect the Best Brands, Best Price and Best Experience®.

STEVEN B. TANGER - Chief Executive Officer In 1981, Stanley K. Tanger built the country’s first outlet shopping center in Burlington, North Carolina. Joined by his son, Steven B. Tanger, the duo grew their new business to 13 outlet centers by 1992. In 1993, Tanger became the first outlet center developer to be publicly traded on the New York Stock Exchange as a Real Estate Investment Trust.

We are committed to bringing our shoppers the ultimate shopping experience every day.

At Tanger Outlets, we are focused on making our retail partners successful, year after year and focusing on our customers is our main priority. Each shopper visit is important to our success, and we want to deliver the right products, the best brand name and designer stores, and superior properties each and every day.

We want to always gain the loyalty of our shoppers and introduce new generations to the Tanger Outlets experience— creating a place where happiness happens.

OUR MISSION

Our commitment to our partners’ ongoing growth and success is a reflection of how we do business—always focused on the best interests and long standing relationships with partners and shoppers.

WHY OUTLETS?

THE VALUE

PROPOSITION

Outlets are one of the most profitable distribution channels for retailers.

With a tenant occupancy cost ratio of 10.0% for 2019, Tanger continues to have a lower average cost of occupancy than any of the public mall REITs.

Important component of the omni-channel retail strategy AND support.

Direct touchpoints with the consumer allowing our partners to maintain integrity of their brand through control of product placement and pricing.

The outlet industry is underbuilt in the U.S.

With less than 200 centers comprising approximately 70 million square feet of leasable space, the outlet industry represents less than 1% of total retail.

Our outlet centers are easier to reconfigure

Given the smaller size of assets, standard bay depths and lack of large anchor boxes that can be very costly to redevelop than other retail formats.

A PIONEER &

INDUSTRY

LEADER

Premier Owners of Outlet Centers

Well-located outlet centers across the U.S. and Canada.

Superior outlet experience and deep tenant relationships.

Solid performance through active center and portfolio management.

Targeted Focus & Experience

Only public pure play outlet REIT.

Nearly 40 years of experience in the industry.

Established reputation as an outlet industry leader among tenants and shoppers.

Unique skill set

Site selection—typically near or outside major metropolitan areas or in popular tourist destinations.

Leasing—experts at curating a compelling mix of tenants and maintaining strong tenancy.

Marketing—effective programs to drive traffic & loyalty for the Tanger brand.

Tenant relationships

A trusted tenant partner.

Proven history of developing, marketing and operating successful outlet centers.

MAKE YOUR BUSINESS

MORE

PROFITABLE

AT TANGER

_01
72% of the U.S. population lives near Tanger.

With 38 locations across the U.S. and Canada, our centers are located in high-volume areas near major population areas and tourist destinations. The visitor profile is predominantly women and families with a well over average household income.

_02
Each property welcomes more than 6 million visitors on an annual basis.

Some of the larger centers welcome as many as 12 million visitors annually, which rivals most large sporting arenas and major attractions worldwide.

_03
Tanger centers pull visitors daily from a 60-mile radius.

This gives our partners an opportunity to draw from the entire market area rather than a small, local radius.

_04
Tanger Tenant partnerships span decades.

We believe valuable relationships are based on respect, trust and great care, resulting in long-lasting partnerships.

_05
Our omni-channeled marketing program works.

We’ve developed a strategic data-driven approach that helps expand the customer base, elevates the Tanger brand and promotes our retailers to drive sales.

OUR SHOPPERS

BY THE NUMBERS

95%

PERCENT OF
SHOPPERS
THAT PURCHASED

8.2

SHOPPING
FREQUENCY
PER YER

75%

FEMALES

46

AVERAGE AGE

$243

AVERAGE SHOPPING
EXPENDITURE

$91,837

AVERAGE
HOUSEHOLD
INCOME

Tanger Shopper Profile Center
Females 75%
Average Age 46
Average Household Income $91,837
Race-Caucasian 71%
Race-Hispanic or Latino 5%
Race - African American 7%
Race - Asian 7%
Marital Status- married 73%
Local Resident Shoppers 58%
Tourist (self-defined) 42%
International 6%

General
Shopping Patterns
Center
Shopping Frequency (trips per yr) 8.2
Percentage of First Time Visitors 17%
Avg # of Stores Visited 8.7
Avg # of Stores Purchased In 4
% of shoppers making a purchase 95%
Length of Shopping Visit 129 minutes
Average Size of Shopping Party 3.1
Average Shopping Expenditure $243
Average Perceived Savings 36%

SEARCH OUR BRANDS

Over 2,700 outlets stores operated by more than 500 different brand names.

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